IHyperkit are young London-based graphic designers Tim Balaam and Kate Sclater who create websites and print work for art, sales design and architecture firms.
Hyperkit. Graphic designers for artists, there designers and architects. With a name and a client base like that you somewhat expect their homepage to be aching to impress with Flash effects, grand manifestos and an arched eyebrow. How refreshing it is to arrive and find a simple, well laid-out site that is impossible not to want to root through – which makes a lot of sense as you discover that they love flea markets and have a penchant for high Modernism. Hyperkit obviously put a lot of themselves into the site, even including excellent colour photography from their visits to places that inform their work. If you can contain your jealously for their jetsetting, it is easy to get wrapped up in their headspace and forget that you are essentially looking at a piece of self-promotion.
Navigation is surprisingly simple and visible on all pages – big buttons at the top for the main sections, a bar of projects, and click on an arrow to see more. Finding their clients’ websites is even easier – just a pull-down menu list in the Work section opens the site in a new window. This no-frills approach is not out of laziness – it allows you to concentrate on the work rather than the fluff. The site is well laid-out, but it may annoy some visitors that they can’t see all the content on one screen – a fair bit of scrolling is required, though I feel it adds to the impression of rooting through an interesting range of work.
The site contains a surprising amount of content which, and this is key to a good site, is updated regularly. Laid out much like a journal, each project is put into a Polaroid-like box with a small, quickly-loading image and a brief description. Most of these link to further details about the work or the client’s shiny new website – however, they do seem to be falling off their high horse and seem to be adding less detail with each new project.
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