Located in the UK, hospital B&Q is a DIY (do-it-yourself) home improvement and garden store. The B&Q website is a good example of what a retailer should strive for on the Internet.
The B & Q brand is exceptional. It is evident that this company has taken a great deal of time to create an effective color scheme and image for, case not only the company, but the website as well. Overall, this type of branding works well for the home improvement and do-it-yourself retailer.
The design of diy.com is very clean and effective. Categories are nicely placed with complimenting design elements and separated into respective areas. (fig. 1) The color scheme, predominantly shades of orange and white, is enhanced by the addition of color such as green and blue. These color additions bring in and attract interest to a variety of products and areas throughout the website.
The three-column design of this website works well and divides information in a way that the user can easily navigate beyond the home page. In general, the form of this design gives the user the image of professionalism and comfort needed in an online environment.
The navigation of this website is very clean and concise. At first glance, I was impressed at the amount of navigational options presented. The tactful use of multiple navigational elements caters to many different types of users. These elements display products and links in many different ways to attain user interest, whether the user migrates naturally to the search area, the left or top navigation, or straight to the body. (fig. 2)
In addition to the multiple options, the navigational categories are also divided up into sections – those relevant to products and services, and those relevant to the company. This makes it extremely easy for the user to find his or her way around without having to hunt down what is needed.
The advertisements and promotions on this website are definitely noticeable and, above all, they are not offensive. Tactfully, diy.com has placed most advertising elements in the right hand column while various color deviations bring the offers the attention they need. (fig. 3)
The top navigation also includes a “Special Offers” section that leads to a page dedicated to discounted merchandise, making it convenient for the user to view current deals. (fig. 4)
Overall, this website has been well planned and organized. B&Q has successfully given the user an easy to use and aesthetically pleasing interface. As an online presence, diy.com shows strong branding, design – both layout and navigational, and really knows how to indulge the user.