Let go of the day to day troubles and step back to when you were a teenager. This site is for frantic Harry Potter fans and offers everything under the sun for viewers. The target market is clearly for kids and teenagers. After spending a while on the site, you will learn that its creators are also teenagers. This has both positives and negatives.
After having a quick browse on the homepage, I was still none the wiser to what this website was truly about. I figured the ‘About Us’ link could provide a general overview of the sites core functions and some quick answers but instead, i came out of that one knowing nothing more about the site but a whole lot more about the site creators (They enjoy watching The Simpsons, listening to ‘random music’ and ‘eating cereal’………….).
This confirmed to me that the site was not run by commercial professionals. Perhaps if I were their target market, I would be none the wiser. Mugglenet.com offers a million and one functions such as reviews, links, competitions, newsletter, quotes, job openings…the list goes on. It’s a great factory for pumping out anything and everything for Harry Potter and all of his freinds.
The magic of Harry Potter in the movies really pulls you in… it would have been nice if the design of the site replicates that.
The visual links are displayed on the left hand side and are consistent with the overall design. It is also easy to navigate around the site without getting lost. Though the graphics looks cool, the design is a little bit crowded and overloaded with content, banners and links. The colour scheme could also have been a little bit more friendly. The white bulky text against the stark black background is to much for my poor eyes. It seems that this is a reason for me to de-credited the site. There are a few little extra surprises such as being able to choose your own Harry Potter wall paper on the homepage.
When I visited the site, Harry Potter’s traffic seems to be standard with its most recent posts added 15 hours ago. However, the webmasters claim that they have 125,000 hits per day. The average time spent on the site is 14 minutes and the average visitor only view 2 pages.
If i consider myself as a teenagers who is a major Harry Potter fan, I would probably not notice the little faults above and may think mugglenet.com is a groovy and informative site. The design, aesthetics, advertising and content could be a little more constructive and less invasive. However, having said that, I have to admit that mugglenet.com certainly has loads of content, great links and fun for Harry Potter lovers with some extra special touches.