Homme Rock is an online store selling men’s jewellery and accessories for men, from 18 carat gold and titanium rings to designer and unique cufflinks. If you want to buy some gifts for men, this is a good place to shop.
The overall impression I got when I first entered the website was good. The main banner/logo is mostly grey to match the rest of the greys on the main page and while I’d normally say this colour scheme is boring, I feel that the web designer deliberately did this in order to make the items for sale more interesting, as they are in their fabulous own colours and appear more noticeable. With main links on the left, bestselling items on the right and featured products down the middle of the page, Homme Rock’s layout is very user-friendly and what you’d expect to see. The shopping cart in yellow at the top adds a tiny splash of additional colour to the page, as do the credit cards and links down the bottom.
The logo for Homme Rock is quite basic and simple, but I felt this was suitable for the product being sold. Men don’t want girly logos (my personal opinion) and this one is no exception – it certainly gives the impression of being suave, stylish and manly with its basic white text on grey background. It is classified as a unique (if somewhat simplistic) logo because the spacing between the text gives it a difference. I particularly liked the tagline “for the adornment of man” but while I’m not sure if men will like it, I know their partners will!
Homme Rock is structured like an online store should be and is easy to navigate. With transparent navigation, there is no need for additional sitemaps and “contact us” plus additional information is easily accessed on the bottom of each page. Loading times are a bit slow however and it took me quite long to get to the Contact Us page, which is worrying when there are no images on it. It could be the code, server load or network traffic. Many online stores have this problem and lots of customers choose to simply live with it, however there are some stores out there that have managed to make their pages load faster (the examples I find have asp, jsp css or html codes). Loading times like this could be a problem if people want to browse before they buy or are just having a quick look. It’s a real issue because these are the people who might buy from the competition.
This website has simplistic but effective design and good navigation. The content is good, ie it sells men’s bangles, rings, men’s jewellery, unique cufflinks, designer cufflinks, slides and many cool stuffs. The main colors of the website matches with the color of the products. However, the site can be boring at times after long hours of navigation. Injecting interesting content or extra graphics could perhaps break the monotony…
Sales is probably the most important factor for an online store. Instead of working on the look and feel, the company might also want to focus on some marketing strategies such as discounts, buy one get one free…etc.
fig 1. Manly & Suave Logo
fig 2. A touch of colour in an otherwise grey scheme
fig 3. Credit cards also add colour