Daily Pets is a fun website showing blog-style contributor photos and comments of cute pets. The blog has a unique and professional design.
With a fun theme of brightly coloured happy cartoon pets in a landscape, site dailypets.co.uk appears fresh and distinctive with its design. While the design might appeal more to children, decease adults may get something from it too. The green cartoon design is consistent on all pages. The website has a two-column layout similar to a common blog with right navigation menu and is therefore appealing in its simplicity and looks easy to navigate. On the home page is photos of pets that readers have contributed and these are displayed in varying cuteness. Tabs for navigation at the top of the main white box may need a little work though – the text is quite close to the border of the box (it is cut off in the “About DailyPets” tab) and the tabs have a black outline around them while the box does not. This detracts from the overall professional looking design. Also, the white box curved corners don’t help the design and a green edge can be seen on the top right corner. A square box in line with the tabs (and with the black outline) would help consistency with the professional design and would still suit it. Maybe the error only occurs in my browser?
It was good to see that the logo was well thought out and attractive enough to appear on a T-shirt (might be a good promotion idea). But the logo calls the site “Daily Pets” while the links are labelled “DailyPets” so these might need to be made consistent to make the name more memorable.
Navigation occurs in two menus – the top tabs (with “Home”, “About DailyPets” and “Submission Guidelines” and the right column navigational menu with an assortment of links and ads by Google. Navigation is simple and easy to follow but it would help if the “About DailyPets” and “Submission Guidelines” were not repeated again in the right column (to make the menus more interesting). Maybe the “Admin” section could be placed at the top to assist returning contributors, followed by the animal categories then Archives then Pages etc?
I wasn’t sure about the search button, but then realised that people might try to find each other’s pets by name so typing in “dogs” or “fluffy” did yield useful results.
A lot of pet websites feature ads by Google so while it is important to make money from advertising, it is also important to the uniqueness of the site to display advertising that not everyone has.
The Kittens page had particularly nice contributor photos and you could certainly tell that people cared enough about their pets and Daily Pets to send along their best. The Puppies page is also adorable and the comments are brief, interesting and easy to read. Puppies and kittens… yes… our best friend.
Overall, Daily Pets is an attractive website with a professional looking design. Some work is needed to finish the job and while the site is relatively new it is obviously attracting interested contributors. A suggestion to take this site to the next step would be to include freebies on the site, such as a free logo link for people to place on their personal websites, or a free activity that can be done with the uploaded photos (maybe e-cards?). Congrats on the cool idea and design.
fig 1. The tab and box issues
fig 2. Text is cut off
fig 3. The cute “Kittens” page
fig 4. The box curved corner problem