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Harry Potter Web Magic

Tue, Sep 18, 2007

Best of the web, Kids | Author:

harrypotter.warnerbros.com

Introduction

The latest Harry Potter movie, The Order of the Phoenix, has it’s own website, which is an interesting online experience promoting the movie. This is one of the most well-designed Harry Porter website so far.

Form and Function

When first arriving at the website, your browser will probably ask for an add-on, but I suspect this is only necessary for those of you who need to view in a language other than English, because the Flash introduction worked OK without the add-on for me. The design of the introduction was very good, a basic middle Flash container with Warner Bros. website links up the top, an opportunity to skip the movie within the container, links to different language versions (these were greyed out due to the add-on I suspect), some red “alert” text and other bits such as a privacy policy etc. I liked the design of the Flash container with the magical looking border corners, but upon further inspection, I noticed that the 4 border corners were different in size and design to each other but this took a while to notice as the whole effect was pretty good – and design-wise the border corners couldn’t have been better. Pressing the Sound On/Off button worked on the main part of the website where there was background sound but not on the intro which was interesting but quite loud.

With lots of black, wood colouring, and olde fashioned textures, the site reminded me of the old Lord of the Rings site. The main website page had a two column layout, with Harry Potter website links on the left, the main viewing screen on the right and all the links needed for Warner Bros. website on the top and bottom. The left menu had some interesting CSS for the hover functions and also some nice looking hover down menus. Olde weathered wood textures abounded and with a default creepy image of Voldemort in all his horrible glory, the home page had an excellent appearance.

Clicking on the Marauder’s Map (top right) leads to some addictive and well presented games. I had some trouble opening the Pensieve link though, I believe the add-on might have been needed for this one. Some of the items require you to sign up to the website – these involve “joining Hogwarts” or downloading webmaster materials and so on. The content and depth of the site was quite good – lots of things to look at, lots of latest updates and info and lots of things for people of all ages to enjoy.

One slight error was found on the home page left menu where the “Marauder’s Map” link was missing an apostrophe and had a default font box instead. I suspect this is due to my browser not having the right webfont. And the blue text in the same menu needed to be just a hint darker so it could be read easier.

The navigation worked fine, all the links appeared linked. Some items didn’t load because I didn’t have the add-on, but you could download it rather easily (I just wanted to see what the add-on would be needed for). The Flash movies played fine and it looked like the site had been built by people who really knew their stuff.

Coding is a mix of html, ASPX, Flash, javascript and CSS. And I must say that while the code is a bit bulky, the loading time is quite reasonable when you consider how long the Flash intro is and the elaborate set up of all the different codes in unison. Loading time is medium to fast but varies depending on which part of the site you are loading.

It was interesting to see the amount of keywords and the long description inserted into the source code, a bit of an eye opener for someone like me who does a list of 30 keywords and a couple of sentences for the metatags normally. You can certainly see why they’d get so many visitors and you could also see that they wanted to promote the website intensely.

Conclusion

The Harry Potter Order of the Phoenix website is a website worth visiting for Harry Potter fans – I am thinking about going back and having some fun on it after completing this review! Outstanding looking design, swish graphics and very minor errors make for an interesting viewer experience and promotes the movie effortlessly. I do think that most people visiting the site would have either seen the movie or read the book but since Harry Potter is so popular there is sure to be no shortage of viewers.


Sitecritic.net award

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fig 1. The Marauder’s Map

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fig 2. Issues on the left menu

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fig 3. The Daily Prophet nes & updates

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fig 4. Triwizard Challenge page

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fig 5. One of the games

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