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A One-Way Ticket to Excellence

Sun, Jan 24, 2010

Design Excellence Award, Shopping | Author:

www.barrystickets.com

Barrys Tickets provides premium and hard-to-get tickets for all major worldwide, national and local events. It looks like a comprehensive site as there’s a lot to take in on the front page, with sports, concert and theatre tickets. Considering the amount of information on the site, it’s organised very well and the design implies reliability, stability and a company you’d feel comfortable doing business with.

Form

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fig 1. The shop looks as good as the rest of the site.

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fig 2. Even the ads are nice to look at!

I was impressed with the general web design of the site, which is well organised, has nice colours and an appealing look. Branding is good enough to be memorable (this site definitely looks more memorable than others), navigation is reliable and it looks like someone put a lot of work into making sure everything was proofread and checked. A professional effort. I’m also really glad that the designer had the good taste to keep carousel effects and so on as the occasional addition to the content.

The three column layout is standard but recognised by customers and helps to create familiarisation. Small touches, like neat logos, a nice phone wingding (top right) and the right blend of colours for text and links make the site easy on the eye – this helps a lot (as well as good organisation) when readers absorb a lot of content. All of the standard navigational links are in their correct places and all links appear to work.

Function

The purpose of the site is obviously to sell tickets. This much is obvious immediately, therefore the content clearly communicates its message before customers commit to search or buy. I’m sure the site statistician will be able to see exactly how many people accidently landed on the page and how much repeat traffic they receive from analysing timeframes and pages visited.

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fig 3. Whether or not you find what you are looking for..you can contact the company easily.

Coding is a mix of html, css, javascript etc., as is usual for CMS these days. The loading time is a little slow (as with a lot of CMS) but considering the volume of content, I believe the web designer took time to make sure all elements had minimal loading times without compromising quality.

Conclusion

Barrys Tickets is a pleasant website to visit and shop from and the company is not shy about posting contact details, which is the main concern to customers when dealing over the internet. Based on the design and functionality of the website (which communicates well with its audience), Barrys Tickets gives the impression of reliability, accountability and trust – qualities the company is no doubt trying to achieve. If I wanted tickets, I would buy from this website. Well done to the person (or team) who have created and edited this site!


Sitecritic.net award

* We like to congratulate barrytickets for creating a functional site that exceeds all expectations. www.barrystickets.com definitely sets a benchmark for all e-commerce sites out there.

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