Making a name in Realty
2M Realty provides services in the Houston real estate market and aims to simplify stress for buyers and sellers while continuing to provide excellent customer service.
The 2M Realty website is very organised and is presented in serious colours of green and blue. A simple Flash slideshow of photos adds a bit of interest to the site, and icons and logos also add interest further down the page. The two column layout is a nice touch and a lot of information is presented professionally and neatly to the viewer. My main concern is with the logo – it’s a nice logo but not as memorable as it could be. The 2M Realty website will be remembered for its professionality, as well as being a useful tool, but if the brand is to be recalled, it might be recalled vaguely, as the name and the logo require more work for viewers to memorise it, especially if there’s some competition with an easier-to-remember name and a more exciting logo. The same could be said of the domain name – it’s easy enough to bookmark the site, but try typing in www.2mrealty.com and lots of people will end up mistyping it.
Since 2M Realty Advisors attract people who need the service, I doubt any custom will be lost from the unmemorable logo at the first step. However, when it comes to telling their friends “I bought my house through (can’t remember?)” there will be less repeat custom.
Rather than taking the drastic step of renaming or rebranding the business, maybe a new identity could be invented, purely for internet purposes? 2M Realty Advisors could become “Houston Realty” or something easy and catchy? A new domain name could always be purchased, and the old domain name could continue to forward to the website. Just add “(old name) trading as (new name)” at the bottom of the site.
Buyers can find their way around the site easily, and the “Search” box on the top right of the main page is in the right place for quick reference. Navigation is straightforward and all links appear to work.
A very small error involves a full stop in the top phone number, instead of the hyphen used down the bottom. It’s not a big deal – with so much information to organise, some inconsistencies can be expected and corrected over time.
The website communicates its purpose excellently and is a useful tool for viewers. Pages load reasonably well and the coding is CMS related and designed by a development team specialising in real estate websites.
I like to also congratulate the team for building an iphone application for internet users to access their database using their iphones – http://www.2mrealty.com/iphone.php. This will definitely give 2mrealty a winning edge over their competitors.
fig 1. The drop down display for “Search Area Homes”
An unusual function is contained within the top boxes where there is an arrow for “Search Area Homes”. Click on the box and the page moves down to display the information. I really liked the “Contact Us” display, but the “Search Area Homes” confused me as the display was a little long and didn’t fit in with the overall theme of the website.
fig 2. Professional organisation at the bottom of the page
fig 3. Would you remember this logo, letter for letter?
Overall, 2M Realty is well done, professionally presented and a useful website. However, the marketing of the brand name might need some work to get people to remember the company better. Word of mouth advertising cannot be underestimated (and it’s free!) The excellent organisation of the site is a good reflection on the company and will beat any competitors who are unorganised. Well done!