Brain exercise is a novel idea and Fit Brains by Vivity Labs, Inc. offers “Guilt Free Fun”, with some free brain games and “brain training” for people of all ages. You can get full access to the site upon the payment of a membership fee.
The Fit Brains website has a modern design look – friendly, colourful and casual. There’s no corporate atmosphere here – which is what makes it an appealing site to visit. Although using lots of rounded corners and a trendy green, orange and blue colour combination is replicated by many sites across the web today, it is still rather effective as an advertising tool and certainly appeals to a broader audience.
The home page is well organised and text is separated in such a way as to keep the reader interested (small sections of text, good font size etc). The site uses a three column layout but with headers spanning two columns it appears as a two column layout.
The most attractive parts of the design include the special attention given to interesting looking banners, icons and thumbnails. Excellent illustration is very appealing to people who are tired of the “corporate” look.
The Fit Brains logo is a nice colour and matches the website. Appropriately, it attracts the eye as secondary information while the home banner grabs the eye first. It’s a nice logo but I feel on a business card it might be a bit awkward on it’s own. The logo image is a bit vague (if the logo was aiming to reflect the company purpose pictorially, it needs more work as the image doesn’t really communicate the message). I believe that this is a logo that needs the vivid illustration near it to survive but again, for the intention of getting the company’s name across on the website it is suitable enough.
The games seem to be Flash or similar and have great sound effects. I think that Vivity Labs have done a rather good job with their website and it’s certainly a good advertising vehicle, along with the interesting idea.
Overall, Fit Brains is a pleasant website to look at, fast loading and with an interesting product behind it. The design of the elements in Fit Brains are the way of the future with an escapist appeal that make people feel cheerful to wander around the site. I feel that the logo image could use some more thought but it is not detracting from the website itself. Well done to Vivity Labs – we should all aspire to know our audience as well as they do!